Walk down the protein bar aisle and you’ll see flashy labels: “20g protein!” “Packed with protein!” But here’s what most companies don’t want you to know: the type of protein matters far more than the total number of grams.
The Problem with “Protein Math”
Whey protein is the industry’s gold standard. It’s rich in branched-chain amino acids (BCAAs) that directly support muscle repair and recovery after workouts. Collagen, soy, and other plant proteins, while beneficial in some contexts, don’t provide the same muscle-building benefits.
Yet, many brands quietly blend in these cheaper proteins to inflate their numbers. The result? A bar that looks like it delivers 20g of protein but may only contain half of that in effective, muscle-building whey.
Why This Matters
If you’re training hard, recovering from workouts, or just trying to fuel your body properly, those shortcuts shortchange you. What’s worse, you’ll never know exactly how much whey you’re actually getting—it’s hidden behind vague “protein blend” labels.
The Muscle Up Difference
At Muscle Up Bars, we decided enough was enough. Every bar we make contains 16g of pure whey protein. No fillers. No collagen disguised as “protein.” No tricks. Just clean, high-quality fuel your muscles can use.
The Bottom Line
Don’t settle for inflated numbers. Read the label, question the blend, and choose a bar that gives you real protein power.
👉 Want to taste the difference? Start with our [4-Pack Sampler] today.