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👉 “Sick of the Lies? So Are We.”

Not everything labeled “healthy” is actually good for you.

Most protein bars are loaded with sugar alcohols, artificial flavors, and processed fillers that do more harm than good. ✅ Ditch the fillers. Choose real food. ✅ Read the label. Know the truth. ✅ Fuel your body the right way—with real ingredients that work for you, not against you.

Best Deal! Best Ingredients!

3 Boxes: 2 Peanut Butter + 1 Chocolate Chip

Muscle Up Best-Seller Bundle Get the ultimate combo of our best-selling protein bars—2 boxes of Peanut Butter and 1 box of Chocolate Chip. That’s 36 bars packed with high-quality whey protein, no pea or soy protein, and only real ingredients. More protein than sugar, no artificial junk—just clean, delicious fuel. Plus, free shipping! Because real ingredients matter!

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New to Muscle Up? Not sure where to start?

The Score 4 Pack lets you try them both!

Score 4 Variety Pack – Taste Both, Pick Your Favorite! Not sure which flavor to choose? You’ll get two Peanut Butter bars and two Chocolate Chip bars, each packed with clean, high-quality ingredients and more protein than sugar—unlike most bars out there. No sugar alcohols, no artificial fillers, and no pea or soy protein—just real ingredients that fuel your body. Perfect for first-time buyers or anyone who wants variety without compromise. Because What’s On The Label Matters.

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Peanut Butter with Cacao

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Chocolate Chip

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Buy 3 Boxes and Save!

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Score 4!

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Muscle Up Protein Bars

What Makes Them the Best?

Filled with cacao nibs and chips, crunchy protein crisps, chocolate chips, creamy nut butters, and lots of other yummy ingredients
Natural ingredients, organics, no added colors and nothing you cannot pronounce!
Highly nutritious, promotes gut health, cancer fighting antioxidants, supports healthy vision, anti-inflammatory, aids heart health, brain fuel
Whenever possible, we source whey from cows that are free to graze the fields and eat naturally grown grass, are humanely produced, and environmentally sustainable. This means more Omega-3 fatty acids, higher levels of vitamin A and E, and metabolism-boosting. Grass-fed whey is used substantially in our protein bars.
No digestive woes from added sweeteners ending in "ol" or bad aftertaste
FDA compliant gluten-free, no soy containing ingredients

Meet Our Team

Muscle Up Bar Team Members

Tony Leonardi

Co-Founder

Lori Aleks

Co-Founder

Nicki Hoberman

Senior Nutritionist

Testimonials

What Our Customers Are Saying...

"Muscle-up bars are by far our top selling retail product. We literally have members who buy 1-2 boxes a week. I was skeptical about adding "another protein" bar to our store since RxBars had always done well for us. After tasting the difference it was a no brainer, the fact that they have more protein than sugar was an added bonus. These bars are one of a kind, our coaches and community absolutely love them and anytime I know I'll be away from the gym I make sure to pack a few for the trip."

Dan Gallagher - CrossFit Strongtown

Absolutely awesome bars!!

Armin W. - owner Udofit

High Quality Protein and Excellent Taste I really enjoy the taste of these bars. While they are not quite as high in protein as some other options on the market, they fell cleaner to me and I never have the bloating or digestive issues that Whey-based products sometimes cause.

John E. - Cary, NC

Great product and great customer service Highly recommend these bars! They are very tasty and are perfect if you are trying to eat “clean” as they have minimal ingredients unlike most protein bars. Customer service is also amazing! When I got my shipment, there was a hand written note from the owners thanking me for my business! I will definitely be ordering more!

Sarah M.

Best Protein Bar Ever! These are the ONLY protein bar I will eat! They are super delicious!

Kristine H.

Great product Overall very tasty, sweetness is super natural and consistency is superb.

David S.

My go to snack! Love them probably a little too much!!!!

Tracy F.

Just what I was hoping. Just what I was hoping. Had these bars at the AO series in Daytona, wanted to support the business, also truly loved the texture, collagen and taste of these bars.

Gwen P.