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Grass-Fed Protein is Better!

Posted by Lori Aleks on


Protein is an important macronutrient. There are many protein choices. Grass-fed protein is better! Grass-fed whey protein comes from grass-fed cows.  These cows graze fields and eat grass. Grass-fed cows are almost always raised without antibiotics, steroids, or pesticides, all of which have been found to pass down damaging effects to humans with the consumption of cow byproducts. All Muscle Up Bars are made with grass-fed protein.

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USA Weightlifting Brands

Posted by Tony Leonardi on


Muscle Up Bars are the Official Bar of USA Weightlifting, and we are really proud of this honor and our partnership with such a great organization.Here are a few of our favorite USAW brands that we recommend for you:

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The Muscle Up Bar Story - Podcast

Posted by Tony Leonardi on


Muscle-up Bars are a Newtown CT based company that revolutionized the protein bar scene in 2016. They have become a favorite choice of the Strongtown community and have been a regular sponsor at our annual Battle for the Bell event for the past 3 years.

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Muscle Up becomes official bar of USA Weightlifting

Posted by Bold Apps on


Muscle Up only uses the cleanest ingredients available to produce the best possible protein bars. All bars are made with sweet potato (Mother Nature’s perfect carb), grass-fed protein (whey or collagen) and contain two to three times more protein than sugar. The bars never contain any sugar alcohols or stevia.

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The Health Benefits of Collagen Protein

Posted by Tony Leonardi on


Collagen protein has emerged, over the last few years, as a very nice alternative to whey protein especially for those who need a dairy free protein source.

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New Collagen Protein Bar!

Posted by Tony Leonardi on


Collagen is the most abundant protein in our bodies. It gives structure and elasticity to our skin, hair, nails, and joints. It helps us move better, and it helps us feel better.

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What are Sugar Alcohols?

Posted by Tony Leonardi on


As we researched this ingredient more, we were shocked to learn that sugar alcohols act as a laxative, and can produce bloating and diarrhea when eaten in "excessive amounts". 

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More Protein or More Sugar? That is the question!

Posted by Tony Leonardi on


So how did we manage to produce protein bars with 2x more protein than sugar, no sugar alcohols, no stevia, and make them taste so darn good? I'll tell you the secret, if you promise not to tell anyone else......

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Sponsored Athletes and Brand Ambassadors

Posted by Tony Leonardi on


We are thrilled to announce that we have officially launched our new Sponsored Athletes Program as well as our Brand Ambassador Program, and what am amazing lineup of world class athletes we've put together! In our first year with a Sponsored Athlete Program, we have managed to put together a team of 4 athletes that will be going to the 2017 Crossfit Games in Madison Wisconsin! Not only are each of these people amazing athletes, but more importantly, they really love our bars!  Check them out! - Mike Palumba - 2017 Crossfit Games Individual Men's Competitor -  Mike earned his spot in the 2017 Crossfit Games with a nail biting finish in the final event of the Albany Regional, after...

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New flavor coming soon!

Posted by Tony Leonardi on


Our goal has always been to provide an easy, convenient, real food bar that real athletes would love to consume. Our bars will always be high in grass fed protein, low in real sugar, and have some moderate amount of healthy fats. Our bars will never have more sugar than protein because that would be a candy bar, not a protein bar, nor will we ever have more fat than protein as many bars on the market have today. Finally, our bars will never contain sugar alcohols!  Our original Cacao & Vanilla bar was developed with these principals in mind, and has been on the market since September. We are thrilled with how the fitness world has embraced this bar,...

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