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What are Sugar Alcohols?

Posted by Tony Leonardi on


As we researched this ingredient more, we were shocked to learn that sugar alcohols act as a laxative, and can produce bloating and diarrhea when eaten in "excessive amounts". 

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More Protein or More Sugar? That is the question!

Posted by Tony Leonardi on


So how did we manage to produce protein bars with 2x more protein than sugar, no sugar alcohols, no stevia, and make them taste so darn good? I'll tell you the secret, if you promise not to tell anyone else......

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Sponsored Athletes and Brand Ambassadors

Posted by Tony Leonardi on


We are thrilled to announce that we have officially launched our new Sponsored Athletes Program as well as our Brand Ambassador Program, and what am amazing lineup of world class athletes we've put together! In our first year with a Sponsored Athlete Program, we have managed to put together a team of 4 athletes that will be going to the 2017 Crossfit Games in Madison Wisconsin! Not only are each of these people amazing athletes, but more importantly, they really love our bars!  Check them out! - Mike Palumba - 2017 Crossfit Games Individual Men's Competitor -  Mike earned his spot in the 2017 Crossfit Games with a nail biting finish in the final event of the Albany Regional, after...

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New flavor coming soon!

Posted by Tony Leonardi on


Our goal has always been to provide an easy, convenient, real food bar that real athletes would love to consume. Our bars will always be high in grass fed protein, low in real sugar, and have some moderate amount of healthy fats. Our bars will never have more sugar than protein because that would be a candy bar, not a protein bar, nor will we ever have more fat than protein as many bars on the market have today. Finally, our bars will never contain sugar alcohols!  Our original Cacao & Vanilla bar was developed with these principals in mind, and has been on the market since September. We are thrilled with how the fitness world has embraced this bar,...

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Up and running...

Posted by Tony Leonardi on


Muscle Up Bars have been on the market now for a little over 3 months, and we are so excited with the positive reaction and support that we have received in the fitness community! In fact, we are a bit overwhelmed with how quickly we are growing! Our first shipment of 5,000 bars arrived in Connecticut just as we were set to leave for California for a week of vacation and visiting family and friends. Needless to say, when we returned home, we had a lot of work waiting for us. Luckily, we have lots of great friends in the fitness world who had been patiently waiting to place their first bar orders with us, including Crossfit Redzone in Newtown...

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Show me the Whey! (The way to chose the best whey)

Posted by Tony Leonardi on


In our earlier blog post we discussed why we use whey as the protein of choice in our bars (versus egg white, soy, etc.) Whey protein is the clear choice for athletes that train hard and need quality protein supplementation. In this blog, we would like to look a bit deeper into the types of whey protein to help you understand how to chose the best whey for your body. Not all whey is the same! When picking a whey protein, Food Matter.com suggest the following: Grass-fed, pasture raised whey, not grain fed, pesticide treated, factory raised cows' whey. This should be obvious, as the all-natural, pasture raised cows are going to produce a superior whey protein, with impressive amino acid...

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Protein Bars 101

Posted by Tony Leonardi on


Lori and I stopped in to our local Whole Foods the other day to check out their selection of bars. Wow! The variety and selection seemed endless, but as we studied each bar, we were so disappointed in what we found. There was not one bar on the shelves that we would really want to eat! Some bars come pretty close, and others are just awful (in our estimation). This little exploratory research mission (along with lots of other research that we did) really helped to confirm for us that we were on the right track with our bars, and we really love the recipe that we came up with. To help you understand what we look for in a...

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Top 10 Health Benefits of Sweet Potatoes

Posted by Tony Leonardi on


I am a big fan of sweet potatoes (Lori, not so much), and I try to include them in as many meals as possible. From baked sweet potato with my grass fed steak, to fries, to an amazing dish called Piggy Hash that we get for breakfast at our favorite local butcher's kitchen. Sweet potatoes are not only tasty (and sweet) but they are really good for you as well, which is why we include them in our bars, as one of the main ingredients! Here is a great article that I found at HealthFitnessRevolution.com about the top 10 Health Benefits of Sweet Potatoes: Highly nutritious: Sweet potatoes contain many vitamins and minerals including: vitamin A, vitamin C, B vitamins,...

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What is MCT Oil?

Posted by Tony Leonardi on


Bodybuilders and fitness enthusiasts benefit from MCT oil's unique properties in that the oil can help with weight gain (muscle mass) and weight loss. MCT oil offers fat-burning energy and burns three times more than other fats. This fat-burning effect can last up to six hours after MCT oil is used.

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What is Prebiotic Corn Fiber?

Posted by Tony Leonardi on


So, what is the deal with prebiotic corn fiber, and why is it in your bars? I have to admit that as we started to develop our bar recipe, I really didn’t know what prebiotic corn fiber was or why we should have it in our bars. As we’ve stated before, we are as passionate about what we do not include in our bars, as we are about what we do include. So, we approached this ingredient with some skepticism. After many hours or research and study, I can say with confidence that this is an ingredient that we want in our bars, and one that I want in my diet. I found the following definition of Prebiotic Soluble Corn...

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