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Our Story

'The Original' Muscle Up Bar was developed by a pair of masters athletes who couldn't find an existing protein bar on the market that included the two most essential elements in their diet: grass fed, pastured raised protein and sweet potatoes.

We developed our own recipe in the kitchen, mixing in some of our favorite ingredients. The result was surprisingly delicious! Not only did we find the bars tasty, our friends and fellow athletes in the gym loved them too!"

Our Mission

At Muscle Up Bars LLC, we are committed to providing real food to real athletes. We will only use the best ingredients available to produce the best possible protein bars. 2x more protein than sugar in every bar, and never any sugar alcohols or stevia!

We are just as passionate about the ingredients that we intentionally keep out of our bars. You will never find an ingredient that you can not pronounce, nor will you find an ingredient that you would hesitate to give to your kids. Between us, we have 5 kids, so we have some experience in that department!

We are also committed to doing our part to nurture the future of health and fitness. With this in mind, we have committed to create a scholarship program funded with 25% of the annual profits from the sale of Muscle Up Bars. Scholarships will be awarded annually to graduating high school seniors who intend to major in one of the Exercise Sciences, including but not limited to:

  • Kinesiology 
  • Coaching
  • Fitness and nutrition
  • Health and wellness education
  • Rehabilitation sciences
  • Athletic training
  • Biomechanics
  • Chiropractics
  • Exercise physiology
  • Sport psychology

About The Creators

We reside in Fairfield County, Connecticut and are active members of CrossFit RedZone in Newtown and CrossFit Westport.

Tony is an accomplished masters athlete, a five-time Masters Qualifier and a competitive Olympic weightlifter.
Lori is a masters athlete, a Level 2 Trainer and a competitive Olympic weightlifter.